
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>the pursuit of awesomeness // adityaanupkumar.com</title>
	<atom:link href="http://www.adityaanupkumar.com/blog/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adityaanupkumar.com/blog</link>
	<description></description>
	<lastBuildDate>Wed, 24 Feb 2010 17:36:49 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>on the lack of updates</title>
		<link>http://www.adityaanupkumar.com/blog/2010/02/24/on-the-lack-of-updates/</link>
		<comments>http://www.adityaanupkumar.com/blog/2010/02/24/on-the-lack-of-updates/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:36:49 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Excuses]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=433</guid>
		<description><![CDATA[been rather tied up with work these past few weeks &#8211; too much data already being processed to add more to the flow. If you wanna keep up in the mean time, follow me on twitter or facebook.
]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2010/02/24/on-the-lack-of-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>die, birdie; birdie, die!</title>
		<link>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/</link>
		<comments>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:33:55 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[interesting reads]]></category>
		<category><![CDATA[random musings]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=426</guid>
		<description><![CDATA[
The difference between Twitter and Facebook &#8211; and the reason why Facebook will likely be scalable and why Twitter likely won&#8217;t &#8211; comes down to the medium.
Twitter is ultimately a broadcast medium. Whether 1-1, 1-many, or many-many it invariably stops at just that &#8211; the exchange of data. Facebook on the other hand, is an [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is the precession of simulacra</title>
		<link>http://www.adityaanupkumar.com/blog/2010/01/09/awesomeness-is-the-precession-of-simulacra/</link>
		<comments>http://www.adityaanupkumar.com/blog/2010/01/09/awesomeness-is-the-precession-of-simulacra/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 03:47:57 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[random musings]]></category>
		<category><![CDATA[Alex Roman]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Baudrillard]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Precession of Simulacra]]></category>
		<category><![CDATA[Real]]></category>
		<category><![CDATA[Simulation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Third & The Seventh]]></category>
		<category><![CDATA[Unreal]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=419</guid>
		<description><![CDATA[
The Third &#38; The Seventh from Alex Roman on Vimeo.
 
What is real?
Where does what we define as real come from? Is it something tangible? Something you witnessed? A part of your memory? What is memory, when what you witnessed never happened. Baudrillard years ago noted that photographing an object makes the object itself cease to [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2010/01/09/awesomeness-is-the-precession-of-simulacra/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] can be hilarious</title>
		<link>http://www.adityaanupkumar.com/blog/2010/01/02/awesomeness-can-be-hilarious/</link>
		<comments>http://www.adityaanupkumar.com/blog/2010/01/02/awesomeness-can-be-hilarious/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 02:42:47 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[Econommist]]></category>
		<category><![CDATA[John Oliver]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=417</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2010/01/02/awesomeness-can-be-hilarious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 07:08:48 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=412</guid>
		<description><![CDATA[Original here: 9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext.

I will not get seduced by any new digital marketing toy just because some industry pundit thinks it&#8217;s the coolest thing to hit the street. Nor will I believe every promise made by every new marketing technology company. 
I will [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is the memory of awesomeness</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/24/awesomeness-is-the-memory-of-awesomeness/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/24/awesomeness-is-the-memory-of-awesomeness/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 07:21:58 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[random musings]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Rock]]></category>
		<category><![CDATA[spotlight]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/2009/12/24/awesomeness-is-the-memory-of-awesomeness/</guid>
		<description><![CDATA[
 after the show, originally uploaded by s t e r n f a h r e r.
The show&#8217;s over.  The curtain drops.  The lights go out.
All lights but one.  A spotlight  at the center of the stage.  That one still burns.
The light is the memory  of the performance [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/24/awesomeness-is-the-memory-of-awesomeness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is hilarity woven into randomness</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 17:06:41 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=402</guid>
		<description><![CDATA[
by Santo ARG
]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is a journey</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 09:34:06 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[journeys]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Louis Vuitton]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=400</guid>
		<description><![CDATA[
&#8220;What is a journey?
A journey is not a trip.
It&#8217;s not a vacation.
It’s a process. A discovery
It’s a process of self-discovery
A journey brings us face to face with ourselves
A journey shows us not only the world,
but how we fit in it.
Does the person creates the journey,
or does the journey create the person ?
The journey is life [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is getting up</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 06:37:23 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Arshavin]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[getting up]]></category>
		<category><![CDATA[just do it]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=398</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is dreaming and doing</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/02/awesomeness-is-dreaming-and-doing/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/02/awesomeness-is-dreaming-and-doing/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 02:38:53 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Politics/Ideas]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[Commitment]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[Goethe]]></category>
		<category><![CDATA[Managing]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Tom Peters]]></category>
		<category><![CDATA[William H Murray]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=391</guid>
		<description><![CDATA[came across two brilliant pieces. The first is a Tom Peters&#8217; latest video for his upcoming book &#8211; The Little Big Things; the second is a quote I came across on Craig&#8217;s facebook.

&#8220;But when I said that nothing had been done I erred in one important matter. We had definitely committed ourselves and were halfway [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/02/awesomeness-is-dreaming-and-doing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>in search of [gonzo]</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/26/in-search-of-gonzo/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/26/in-search-of-gonzo/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 06:48:35 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[reflections]]></category>
		<category><![CDATA[26-11-2008]]></category>
		<category><![CDATA[Gonzo]]></category>
		<category><![CDATA[Hunter S. Thompson]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=387</guid>
		<description><![CDATA[&#8220;some people will say that words like &#8220;scum&#8221; and &#8220;rotten&#8221; are wrong for Objective Journalism &#8212; which is true, but they miss the point.&#8221;
So wrote Hunter S. Thompson, when writing those words for Richard Nixon&#8217;s Obit in Rolling Stone Magazine. And Thompson spoke truth there. Never mind the infantile tantrums, the alcohol and 47 types [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/26/in-search-of-gonzo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is believing</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 12:15:06 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[awesomness]]></category>
		<category><![CDATA[Believe]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Halo 3]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[ODST]]></category>
		<category><![CDATA[Prepare to drop]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=379</guid>
		<description><![CDATA[Microsoft released Halo 3 a couple of years ago; making it the largest ever opening for any &#8220;entertainment&#8221; product &#8211; topping Spiderman 3&#8217;s 3-day opening weekend and Harry Potter 7&#8217;s initial (including pre-order) sales, too.
The campaign won the Integrated Grand Prix at Cannes in 2008, and the Jay Chiat Planning awards this year. It&#8217;s brilliant.
It [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is understanding who you are</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 13:04:18 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[jump for joy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[narratives]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the ultimate driving machine]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=372</guid>
		<description><![CDATA[one brand, two very different routes.
BMW used to be The Ultimate Driving Machine. Then someone decided that was not good enough. So BMW have decided to be all about Sheer Driving Pleasure.
A bit of a mistake, perhaps.
BMW has always had a distinctive edge because of the idea of &#8216;the ultimate driving machine&#8217;. The cars, feats [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is a mindset</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/06/awesomeness-is-a-mindset/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/06/awesomeness-is-a-mindset/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 13:36:05 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[random musings]]></category>
		<category><![CDATA[reflections]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/?p=366</guid>
		<description><![CDATA[


God is in the details.
The Devil is in the details.
A duality?
It&#8217;s a matter of outlook, I think, a matter of approach.
One looks to the heavens, for it sees no line on the horizon, but a canvas to paint its destiny on. The other cowers in fear, always fearing mistakes, never seeing the beauty of the horizon, [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/06/awesomeness-is-a-mindset/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>awesomeness</title>
		<link>http://www.adityaanupkumar.com/blog/2009/10/18/awesomeness/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/10/18/awesomeness/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 03:58:46 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[reflections]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[refresh]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/2009/10/18/awesomeness/</guid>
		<description><![CDATA[
Every now and then, you need a refresh. This blog&#8217;s been through a few refreshes in identity. It started off as Arrakis, an ode to the fictional desert planet from the Dune novels. It then became adityaanupkumar.com/blog; which it still is. But adityaanupkumar.com/blog doesn&#8217;t say as much as it needs to, and that&#8217;s why it&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/10/18/awesomeness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
